Both terms web analytics and digital analytics are interchangeable. But there is a difference between two of them. When Web analytics association changed its name to the digital analytics association then the word digital analytics came up. During the early days of the internet, Web analytics were analyzing the website data, such as users, visitors, links and many more alike. When other forms of online came like emails, search, social, etc., then a new term called digital analytics came into being where all these channels were analyzed. Now all the online channels have been transformed from web analytics tools to digital analytics tools. Web analytics is the analysis of website data, whereas digital analytics is an analysis of all data from digital channels that includes websites also. But till now web analytics are still searched more than digital analytics according to Google Trends chart. Read more at: http://webanalysis.blogspot.in/#axzz4hutH4lMG
When you subscribe to the blog, we will send you an e-mail when there are new updates on the site so you wouldn't miss them.
- 2014 Intern from Presidency University- Presently, Senior Analyst at PwC
I, Sukanya Acharya received the amazing opportunity to work with Sigmaway Consulting Services Pvt. Ltd., India during my summer vacations as an internship in the company. My project involved application of data mining (more specifically, ASSOCIATION RULE MINING technique) in retail industry. I created a data analysis model in Rapidminer as well as a user manual and training videos for the same. Regular duties during the tenure of the project included improving Search Engine Optimization for Sigmaway based on current topics in Analytics. I also got exposed to various aspects of a corporate role. Thus I got to work with new software which our mentor guided us in each and every step. Overall, I had a great experience interacting with new people, sharing our thoughts along way which finally helped me crack interviews in various companies. Question such as hypothesis of ASSOCIATION RULE MINING, importance of correlation, standard deviation were asked along with the overall process of building the project. Thanks to Sigmaway to enhance my work management capacity. It was a wonderful learning experience for me.
- 2015 Intern from Presidency University- Presently, Pursuing MSc., Applied Economics
- 2015 Intern from Madras School of Economics- Presently, Working at Capgemini
- 2015 Intern from Madras School of Economics- Presently, Management Trainee at Crisil
- 2016 Intern from Ambedkar University Delhi- Presently, Working at SAP
- 2017 Intern from VIPS - Presently, Pursuing BCA
Comments