More and more music companies are turning to data analytics as people are increasingly listening to music online. Social media is providing newer ways to reveal the variety of factors affecting the different artists' sales. Music analytics companies now have access to information regarding the frequency, a song is heard, when it's heard and by whom, which help them in forecasting future hit records. Musicmetric, a music analytics platform, also focuses on gathering customer opinion from social networking sites to gain information regarding different artists' popularity for understanding the best platforms to market them. Even data related to ticket sales to live concerts can help in planning tours. To know more about music analytics, follow:
http://channels.theinnovationenterprise.com/articles/how-is-analytics-changing-the-music-industry
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As a Six Sigma exponent who is an IT engineer with a MBA in services and certifications in risk management (FRM,GARP), project management (PMP,PMI-USA) and process improvement (Master Black Belt and Black Belt certifications from ASQ-USA) , I can leverage my cross functional expertise and exposure to multiple domains to provide innovative solutions to my clients.
Currently I work as a Director at SigmaWay LLC , a boutique solutions provider in the Process Consulting, Analytics ,Market Intelligence, Training and niche IT Services with offices in US and India.
- 2014 Intern from Presidency University- Presently, Senior Analyst at PwC
I, Sukanya Acharya received the amazing opportunity to work with Sigmaway Consulting Services Pvt. Ltd., India during my summer vacations as an internship in the company. My project involved application of data mining (more specifically, ASSOCIATION RULE MINING technique) in retail industry. I created a data analysis model in Rapidminer as well as a user manual and training videos for the same. Regular duties during the tenure of the project included improving Search Engine Optimization for Sigmaway based on current topics in Analytics. I also got exposed to various aspects of a corporate role. Thus I got to work with new software which our mentor guided us in each and every step. Overall, I had a great experience interacting with new people, sharing our thoughts along way which finally helped me crack interviews in various companies. Question such as hypothesis of ASSOCIATION RULE MINING, importance of correlation, standard deviation were asked along with the overall process of building the project. Thanks to Sigmaway to enhance my work management capacity. It was a wonderful learning experience for me.
- 2015 Intern from Presidency University- Presently, Pursuing MSc., Applied Economics
- 2015 Intern from Madras School of Economics- Presently, Working at Capgemini
- 2015 Intern from Madras School of Economics- Presently, Management Trainee at Crisil
- 2016 Intern from Ambedkar University Delhi- Presently, Working at SAP
- 2017 Intern from VIPS - Presently, Pursuing BCA
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