SigmaWay Blog

With increasing competition, a few ways to become a better marketer are suggested. First, along with authenticity and high personalization, adapting to customers' changing needs is very important. Companies need to impress customers buy their products so that they are willing to advocate. It is necessary to collaborate on defining the same shared target audience for an equal improvement in sales and marketing. Also, marketers need to have knowledge about every customer's lifestyle, their choices, and thus analyze how the company can make profit from them. These will help companies sell products according to customer needs and help them shift to outcome-based marketing, thus generating more profit. Read more at: https://blog.insideview.com/2017/04/28/3-marketing-nation-summit-takeaways-to-make-you-a-modern-day-marketer/

Ever since its launch in 2012, Snapchat has been growing its customer base massively.  In the competitive environment in which a startup constantly strives to prove itself it becomes necessary to have transparent and clear communication. A startup can build transparency and trust by leveraging useful snapchat features. Using the short lasting snaps one can establish brand persona amongst targeted audience. Using geo-filters and 3D tickets to tell stories about your brand that leaves a longer impact on the customer’s mind is also a good way to keep your customers glued to you. Startups can also use the app in order to campaign or receive customer feedbacks. Read more at: https://www.entrepreneur.com/article/279635

When Shahrukh Khan or Virat Kohli posts a picture, the engagement rates are higher. However a bank or insurer doesn't procure the same result. Banks were early adopters of social media for marketing. Twitter monitors and addresses customer issues, unlike Facebook, LinkedIn and YouTube who concentrates on affinity based targeting and brand building. Nowadays, social media is an engagement and business acquisition tool because they can reach their target audience. Read more at: http://economictimes.indiatimes.com/magazines/brand-equity/social-media-marketing-has-evolved-in-the-bfsi-category-out-of-compulsion/articleshow/52201952.cms