Social media has shifted the traditional election campaigns completely. By spreading the message through social media, marketing firms are mobilizing campaigns by engaging more people, get them tweeting and sharing and money for clients by online donations instead of depending on other sources. To know more, please read the following article by Michael D. Pitman (Staff Writer at Dayton Daily News)-: http://www.daytondailynews.com/news/news/social-media-affecting-campaign-strategies-expert-/nqRwD/