SigmaWay Blog

The Big Data analytics remains a highly significant factor when there is a point of mobile marketing. Every business is aware of the role of mobile apps and big data analytics in establishing a brand image and marketing their products. The apps's anywhere-anytime nature helped the businesses acquire more insights on the user data based on input, usage patterns, and the user behavior. This huge reserve of mobile user data is used further for the purpose of optimizing the mobile user experiences, to drive as well as build the mobile traffic, to drive more user interaction and engagement and to push the business conversion. Some critical facets need to keep business in their mind: i) Data driven approach to marketing must be cross disciplinary. ii) focus must be on the right KPIs and importance must be given to insights between lines than just numbers. Read more at: http://analyticsindiamag.com/mobile-apps-leverage-big-data-drive-sales-marketing/

Advanced data resources like big data analytics is required by every business. Major areas of sales and marketing getting help from big analytics are customer analytics, operational analytics, product innovation, etc. Relation between big data and mobility allows mutual growth. Mobile apps promotes growth of big data. Apps have all the materials to steer marketing initiatives. Reserve of mobile user data is used to optimize a variety of things. Data driven insights play a major role in mobile marketing. Specific user data along with location data allows more personalization in marketing. High volumes of data is giving more control to analytics and real-time analytics can provide more advantages. Most businesses use data driven marketing approach. Big data pushes the benefits of mobility with advanced approaches. Read more at: http://analyticsindiamag.com/mobile-apps-leverage-big-data-drive-sales-marketing/