SigmaWay Blog

Managing Customer relations and increasing need of collaboration to build profitable business has led to the development of digital B2B ecosystem, which is a community of system working together to serve the needs of customers. These systems allow segmentation of audience and delivering a customized experience to each group. Some components of the B2B ecosystem are Enterprise Resource Planning System, Customer Relationship Management System, Product Information Management System, Order Management System, Marketing Automation System etc. A well-equipped system help marketers to Use Customer Insights to Cross-Sell, Optimize the Order and Reorder Processes, Better Manage Content ,Facilitate Lead Nurturing. In a well established B2B system Sales and Marketing collaborate to have a real time access to latest customer information. You can read in more detail at : http://www.datasciencecentral.com/profiles/blogs/how-b2b-ecosystems-big-data-can-transform-sales-and-marketing

Today marketers know how to enhance customer experience and implement new strategies to attract new customers. Big data, social media marketing and customer relations have influenced the marketing behavior. There will be no insights without data. But by managing data and analyzing it will lead to achieving marketing goals. Analysis of data should be such that it provides helpful conclusion to businesses to make strategies and reach goals. Documentation of business objectives helps business to know what type of data is required and how to manage data. Data should be integrated and structured in such a way that it is reliable to customers. Data validation is required to check the validity of data.   Read more at: http://www.smartdatacollective.com/lbedgood/332008/ultimate-beginner-s-guide-data-quality-and-business-intelligence