SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Social Customer Experience 

Customer feedback from various online sites is important in decision-making for financial institutions especially banks. According to a survey, 87% American customers find reviewer star ratings very important. It is essential to track customer reviews for the success of a financial institution. Categorization of reviews according to various aspects of banking service delivery, such as mobile banking would create a direct impact on improving customer experience. According to a study by Harvard Business School, one star increase in rating would trigger a 9% revenue increment. Responding to reviews, appropriate action must be taken by someone in authority to increase the star rating. Read more at: https://thefinancialbrand.com/64557/social-media-reviews-customer-experience/

 

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Monday, 09 June 2025

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