Customer feedback from various online sites is important in decision-making for financial institutions especially banks. According to a survey, 87% American customers find reviewer star ratings very important. It is essential to track customer reviews for the success of a financial institution. Categorization of reviews according to various aspects of banking service delivery, such as mobile banking would create a direct impact on improving customer experience. According to a study by Harvard Business School, one star increase in rating would trigger a 9% revenue increment. Responding to reviews, appropriate action must be taken by someone in authority to increase the star rating. Read more at: https://thefinancialbrand.com/64557/social-media-reviews-customer-experience/
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- 2014 Intern from Presidency University- Presently, Senior Analyst at PwC
I, Sukanya Acharya received the amazing opportunity to work with Sigmaway Consulting Services Pvt. Ltd., India during my summer vacations as an internship in the company. My project involved application of data mining (more specifically, ASSOCIATION RULE MINING technique) in retail industry. I created a data analysis model in Rapidminer as well as a user manual and training videos for the same. Regular duties during the tenure of the project included improving Search Engine Optimization for Sigmaway based on current topics in Analytics. I also got exposed to various aspects of a corporate role. Thus I got to work with new software which our mentor guided us in each and every step. Overall, I had a great experience interacting with new people, sharing our thoughts along way which finally helped me crack interviews in various companies. Question such as hypothesis of ASSOCIATION RULE MINING, importance of correlation, standard deviation were asked along with the overall process of building the project. Thanks to Sigmaway to enhance my work management capacity. It was a wonderful learning experience for me.
- 2015 Intern from Presidency University- Presently, Pursuing MSc., Applied Economics
- 2015 Intern from Madras School of Economics- Presently, Working at Capgemini
- 2015 Intern from Madras School of Economics- Presently, Management Trainee at Crisil
- 2016 Intern from Ambedkar University Delhi- Presently, Working at SAP
- 2017 Intern from VIPS - Presently, Pursuing BCA
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