Neal Schaffer Blog

• How to Get Subscribers on YouTube: What Works, and What My Own Analytics Say About the Number

  

  You want more subscribers on YouTube. Fair enough. The subscribe button is the one thing every creator asks you to press, and the count sits at the top of your channel like a scoreboard. So let me answer the question you came here for, and then show you something from my own YouTube analytics that […]

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• Nano Influencers: Why the Smallest Creators Often Drive the Biggest Results

  

  Most brands still pick influencers the way they pick billboards: by size. The bigger the following, the better the buy. But the data has pointed the other way for years, and nowhere is that clearer than at the bottom of the follower ladder. Global spend on influencer marketing reached $32.55 billion in 2025, and a […]

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• Instagram Post Size in 2026: The Right Dimensions After the 3:4 Grid Change

  

  I noticed this on my own account before I understood why. I opened my grid one day and my posts looked off, even though I had framed every one of them carefully when I posted. That gap between careful framing and how the grid actually rendered them is what sent me looking for answers. For […]

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• TikTok Shop Affiliate Program: How Creators and Brands Both Win in 2026

  

  TikTok Shop did roughly $15.82 billion in US sales in 2025, up 108% in a single year, and it now accounts for about 18% of all US social commerce, according to EMARKETER. You can see the platform’s wider growth in the latest TikTok statistics. Behind almost all of that sales number sits one mechanism most […]

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• How to Network on LinkedIn (Even With People You Don’t Know Yet)

  

  If you want to network on LinkedIn, the real challenge starts the moment you try to reach someone you don’t already know. The platform has grown into a network of more than a billion members, including executives from every Fortune 500 company, so the person you want to meet is almost certainly here. Getting their […]

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