Jon Loomer

• Meta Is Removing Placement Controls From Ad Sets

  

  Meta is removing placement controls from ad sets, including exclusions by placement, platform, device, and operating system.

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• 15 Years of jonloomer.com

  

  Fifteen years after a layoff led me to start jonloomer.com, I look back at how the website became a business and changed my life.

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• What is Predicted Lifetime Value (pLTV)?

  

  Predicted Lifetime Value (or pLTV) value optimization helps you acquire high-value customers using your own long-term value predictions. Here is what I’ve learned from Meta’s developer documentation on the feature… How it Works Predicted Lifetime Value (pLTV) is built around a single conversion event that helps predict value. So maybe you can predict that the... Read more »

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• ChatGPT Ads Get Automated Bidding, Placements, and URL Parameters

  

  ChatGPT ads now include automated bidding, placement controls, and new URL parameters for third-party tracking.

  The post ChatGPT Ads Get Automated Bidding, Placements, and URL Parameters appeared first on Jon Loomer Digital.

• Meta Ads AI Connectors Get More Security Controls

  

  Meta adds more security controls for AI Connectors, giving advertisers better ways to limit access to ad accounts and sensitive actions.

  The post Meta Ads AI Connectors Get More Security Controls appeared first on Jon Loomer Digital.