Jon Loomer

• Tailor Text Variations to Personas

  

  Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you will see some AI-generated text recommendations. What’s new is the option to “tailor variations to personas.” So, what is this? Within Meta’s documentation on Text Generation, it explains: You can choose... Read more »

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• Use Value Rules to Improve Lead Quality

  

  A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules, which are rolling out to more advertisers, could be a nice solution. Let’s discuss… Caveat At the moment, only the Sales and App Promotion campaign objectives are eligible for Value Rules. If you’re hoping... Read more »

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• When to Use Value Rules

  

  On my last video, I discussed my concern that advertisers will use Value Rules when they aren’t necessary. So, let’s discuss a plan for figuring out when to use them. Here’s the thought process I recommend for approaching this… Who Are Your Ideal Customers? First, look at your customer data to understand who your most... Read more »

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• The Illusion of Control in Meta Advertising

  

  Advertisers are clinging to a false sense of control. Here’s why that illusion is fading, and what you should be doing instead.

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• Concerns About Value Rules

  

  Meta started rolling out Value Rules, and I’m mostly excited about it. They give advertisers back some control when everything is trending towards automation. But I worry about how some advertisers will use them. Let me explain… What are Value Rules? Value Rules allow you to tell Meta to bid more or less on the... Read more »

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