Jon Loomer

• Hands-On With ChatGPT Ads: Initial Impressions

  

  A hands-on look at ChatGPT ads, including campaign setup, ad groups, creative, reporting, and early impressions.

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• AI Connectors Might Put Your Clients at Risk

  

  A few weeks ago, Meta announced AI Connectors. This allows advertisers to connect their Ads Manager to AI tools like Claude and ChatGPT. But most advertisers don’t understand the exposure this creates. Business Portfolio Integration When setting this up, you choose which businesses you want Claude to access. Either a specific business or all and... Read more »

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• One-Click CAPI Activated, New Meta Ads Features, and More

  

  One-Click CAPI is active for me, AI translations appear, Video Generation returns, and Live Video Ads roll out in Meta Ads Manager.

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• The Future of the Meta Advertiser

  

  AI is changing Meta advertising. Here’s what it could mean for the future role of advertisers, agencies, and media buyers.

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• Self-Serve ChatGPT Ads Beta Details

  

  Self-serve ChatGPT ads are here… After a limited test beginning in February, advertisers in the US can now sign up for the self-serve beta. Beta Features Because it’s beta, expect the options to be limited. The only campaign objectives available are Clicks and Views. No conversions yet. Targeting? Not really. Instead, use “context hints.” Here’s... Read more »

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