Social Media Today

• X Reforms API Pricing as It Seeks More Revenue Options

  X is shifting to a revenue share model for projects that use its API.

• Snapchat Launches Apple Watch App

  Now you'll be able to stay in touch with Snap conversations at all times.

• X Tests New Process To Reduce Political Division

  The experiment will highlight posts that see cross-political agreement.

• LinkedIn Shares Video Posting Best Practices

  Some handy pointers for your LinkedIn content strategy.

• Snapchat Shares Notes on the Effectiveness of Skippable Versus Non-Skippable Ads

  Skippable ads are good for recall, but that may not always be a positive.