A footer notice isn't compliance if customers already believe they're talking to a person. Here's what the Act actually requires.
GA4 has been classifying AI assistant traffic since May. Now marketers need to figure out what those visits actually mean.
Top-rated platforms still fail without integration, clean data and clear ownership behind the rollout.
Support teams juggling ticketing, CRM and knowledge base systems are testing a different approach.
Marketing, service and product can all hit their numbers in the same quarter a customer walks away for good.
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