SigmaWay Blog

In the predictive analytics market for healthcare, advancing Big Data processing tools, data mining and data organization are being increasingly used by market research firms to predict huge gains. Also by leveraging Big Data and scientific advancements, healthcare organizations are now being able to fuel the future of patient care. Despite the fact that there are several roadblocks to using analytics in this field there are also many ways by which Big Data can actually revolutionize the health field. Some of them are listed below as:

• Big Data Boost on Precision Medicine and Research- By tapping reams of data from tools like Smartphone apps, genomics and mobile biometric sensors, precision medicines are now being able to treat individuals with therapies and treatment plans more specific to them
• Tapping Big Data for Real-Time Infection Control- By using “sniffer” algorithms to assign risk scores, the data analytics pilots are identifying patients that are at risk for sepsis. Moreover the Big Data network is being able to predict and prevent infections out of the system thus squeezing the cost out and creating a safer environment for patients.
• Cost Cutting with Patient Data Analytics- Predictive analytics is believed to cut 25 percent or more annual costs of more than 47 percent healthcare organizations over the next five years.

Read More at: https://healthtechmagazine.net/article/2017/11/predicting-analytics-3-big-data-trends-healthcare

With heightening popularity of Instagram among other social media platforms, creating an interactive link in one’s business bio is likely to attract interested people. Portraying a positive profile of a business is critical to its success on such a social media platform that engages its users on a visual scale. However grabbing someone’s attention within the limited space and among hundreds of other attractive posts demands a catchy bio for the business. Being the best platform for promoting physical products for most e-commerce sites, keeping one’s company’s bio original and engaging is crucial as this will not only enhance the company’s personality but also persuade the potential customers to join the circle.

Writing a perfect Instagram Bio should involve the following dimensions:-

·         A Profile Photo relevant to the business that would awaken the visual senses on visiting the page.

·         A proper named Username that will be displayed on top of the profile page and which will be easily searchable on Instagram search field.

·         Choosing appropriate words to summarize about the company and its activities in a Bio.

·         A Website Link which will allow the users to visit the company’s website page on one click.

·         An Email button which when clicked by a user would prompt the Instagram app to open its default mail app on the user’s phone.

Read more at: https://digitalagencynetwork.com/how-to-write-the-best-instagram-bios-for-businesses/

Any successful home assistant robot should have the ability to deal with every sort of “disturbance”. A similar Spotmini robot weighing 66 lb has been designed by Boston Dynamics to fit comfortably in a home or an office. Unlike Boston Dynamics’ other robots which are created to help people during disasters, Spotmini is designed to be a vaguely cute home or office assistant which calls for some extra capabilities than a disaster robot. Boston Dynamics has shown that progressive iterations of Spotmini can perform various tasks ranging from climbing stairs to bringing someone a Diet Coke. The mention of hazards to small children is not explicitly mentioned by Boston dynamics but the description of the robot depicted in the YouTube videos does hint at those types of challenges.

Read more at: https://www.livescience.com/61840-robot-dog-fights-off-human.html

A potential threat that all businesses must be aware of is that of cyber attacks. Several data breaches have occurred in the past few years, the Equifax Data Breach in 2017 being the most noteworthy one. As a result, the legal repercussions have grown more stringent tightening the regulations on cyber security. Businesses could face severe consequences which includes consumer lawsuits, criminal charges for evading regulations and potential business shutdown. Consumers have sued companies on the ground of leakage of their confidential information furnished with respective businesses. The Health Insurance Portability and Accountability Act along with few other acts have strongly enforced cyber security regulations. Failure to abide by these brings in huge losses for the business concerned. To avoid such powerful legal ramifications, small and large businesses both must adhere to cyber security regulations.

Read More at: https://www.smartdatacollective.com/3-legal-repercussions-of-cyber-attacks/

There is a growing concern about AI replacing human workers in almost all areas thus spelling out the fears of massive job loss, rise of robots and sophisticated computer changes to replace our world as we know it.  AI is being increasingly used in Financial Institutions where anyone availing robotic advisory services or has paid for transactions using bitcoins has also made use of AI in finance. We have probably noticed banks cutting on their staffs for addressing questions and processing transactions. This is because such financial institutions are deploying AI to help manage complicated programs, automate some trading systems and minimize the need for human support. It also plays an important role in helping with fraud detection and smart banking. Because of such advanced capabilities of AI, researchers like Bill Gates, Stephen Hawking, Steve Wozniak and Elon Musk have pointed out the growing possibilities of AI developing  destructive methods against humans or teaching itself over time to fight against humans as it sees itself as a super intelligent system. According to the recent estimates by the experts, AI will gradually replace workers who perform repetitive tasks, thus predicting job loss numbers as high as 800 million people by 2030.

Read more at: https://finance.toolbox.com/articles/ai-in-finance-present-concerns-and-future-applications

Businesses having their analytics processes in place now resort to data monetization to reap benefits to the next level. Data monetization refers to deriving financial benefits from data sources. The largest tech companies nowadays are geared towards delivering the best user experience and collects proprietary data on which researchers perform analysis to derive insights and plan subsequent plan of action. Companies deploy block-chain ledgers to reduce processing loads and specialize in combination of big data and block-chain to bring increased profits. Even the smallest businesses benefit from e-mail monetization by leveraging data collected through the cheapest avenues possible. From managing a blog to small e-mail lists, linking helps in generating leads that turns data into money.

Read More at; https://www.smartdatacollective.com/how-data-monetization-can-add-value-analytics/

Built around 3250 years ago, the Tomb of pharaoh Ramesses II’s favourite wife, Queen Nefetari , is located in the valley of the Queens, near Luxor. The paintings of the tomb are so stunning that they have been compared to Italy’s Sistine Chapel. However in recent times the tomb is being opened to small group of visitors as the increase in humidity on entrance of the visitors, leads to increase in bacteria and fungi which are further damaging the beautiful paintings. = The virtual reality tour of Nefatari’s tomb is shown as it appears today although many have tried to recreate the site as it looked thousands of years ago. Improvement of holography technologies and virtual reality will surely fasten the process of making vivid virtual reality tours thus teleporting audiences across space and time.

Read more at: www.livescience.com/63010-ancient-egypt-sistine-chapel-virtual-reality.html

Almost 97% of the large companies leverage analytics and such data-driven businesses have emerged to be nearly 6% more profitable as indicated in a study by IDC. Location can be an address, a delivery route, a service boundary or a sales territory and along with disruptive technologies such as machine learning, artificial intelligence, location analytics helps in brisk innovation of the players in the financial realm. It’s required to move towards the analytical maturity curve implementing a 360 degree approach. With the help of location analytics, the real change can be observed between growth of new applications and innovations, taking the trend from static to dynamic content followed by connecting content. There are certain prominent cases where location analytics has helped in increasing profits that include Tamecco, the Tokyo-based company that focuses on customer satisfaction to achieve the moto that location-based analytics assists a lot. Among others are the Grey Jean Technologies and Teemo with the tagline of “Drive-to-Store” engaged in revolutionizing retail advertising. It is expected of industries to benefit from technologies like geospatial intelligence, forecasting and visual analytics.

Read More at: https://www.analyticsinsight.net/how-innovation-leads-to-location-analytics/

The major challenge facing any business organization is to use the massive amount of people data to nurture relevant insights on improving business performances. Analytical techniques varying from reposting to predictive analytics to experimental research help in directing company HRs. Following the comprehensive implementation of the cloud HR systems, companies are using data in all facets of workforce management and operational improvement, moving beyond employee engagement and retention. HR has been emerging as the “intelligent platform” with analytics becoming a critical part of the high-performance hiring in the talent acquisition trend. In order to reduce unconscious bias in hiring, businesses resort to the use of interview data and careful parsing of job posting language. With commensurate technological advancement, analytics will deliver personalized recommendations.

Read More at:  https://www.analyticsinsight.net/using-people-analytics-to-drive-business-performance/

The new, soft, folding “Pokemon” like robot called, "Rotary Actuated Dodecahedron" (RAD) is cutting across the obstacles faced by humans when they use hard tools underwater and hurt the soft and delicate ocean creatures for the purpose of studying them. From the result of the collaboration among marine biologists, engineers and designers, the soft, plastic and four fingered device is driven by a single motor which drives it to fold along all of its joints, forming a 12-sided hollow container around whatever it's trying to snatch. The device has been tested, first at Connecticut's Mystic Aquarium and then in the open ocean near Monterey, California. It successfully captured squid and jellyfish unharmed after being mounted to an unscrewed underwater vehicle and controlled remotely via joystick.

Read more at: https://www.livescience.com/63105-harvard-underwater-pokeball.html

Artificial Intelligence coupled with machine learning algorithms has taken the defenSe industry to great heights by bringing in this paradigm shift from descriptive to prescriptive analytics where soldiers have the knowledge of potential ceasefire beforehand. Data mining and machine learning algorithms help in analyzing unusual movements round the border thus making combat systems more effective at the decision juncture. The US Defense department has approximately spent US$1.6 billion in cyber defense. Although India is not far in the race, it is catching up for the time being. Many India based analytics firms are providing technologies to measure border infiltrations, detect smuggling and possible future agitations. However, India is progressing in the race of cognition of AI with machine learning to give a new shape to the country’s military services.

Read More at: https://www.analyticsinsight.net/data-and-guns-how-ai-is-changing-the-defense-sector/

Big data, AI and Machine Learning has given us an era where technology drives humanity but such digitization comes with certain cons as well. Handling a titanic amount of data seems to be harmless as long as businesses know how to use it and what purpose the data is serving. There should be a thin line between the actual required data and the data that has been irrelevantly collected. Big data has held us high but has failed to keep up with the privacy laws. Major data leaks and cybercrimes are the two prominent threats that growing technology has brought with it. Identity theft, classified as nuisance data breach by the index, has resulted in the loss of nearly 200 million records last year. Data manipulation and data integrity attacks are becoming popular as the world becomes more compact and technology dependent. To ace with this, the company must implement measures such as encryption, user access key etc. Fighting with the big data flood is not a company’s cup of tea as it involves various risks to triumph over. The big data storm must be dealt with carefully with proper planning and execution. 

Read More at: https://www.analyticsinsight.net/big-data-disruption-organizations-need-careful/

A very common misconception is too much of practice is going to result in a bad presentation. Enough practice helps us in knowing our lines better, giving us enough confidence so that we don’t have to struggle for the words. Also with the proper knowledge of the pitch we can have enough control and get back to the point that we want to make. The point is not to memorize the pitch word for word, which might work for some people, but the key point is to memorize the specific key lines and transition points. The first line, the first line of every slide or topic, the transition line, the last line of the presentation is of great importance in a presentation.

To know more visit at: https://www.business2community.com/communications/you-dont-have-to-memorize-your-entire-presentation-just-these-5-things-02082423

Authentic branding has become the new essence, which every organization is taking up to increase their demand in the market. Generic branding in today’s market can cause a dearth of reputation of the company. Hence, branding should be such which is an ensemble of business, culture and reputation. Branding should align with the career progression, professional development and personal development.

To know more visit at: https://www.business2community.com/branding/5-features-to-include-in-your-employer-brand-02072256

A Business owner wishes to know more about his/her customers, wants them to keep visiting the business more, and increase the purchases. To achieve such goals, loyalty programs are created. So basically marketing strategies involve in getting the customers and getting them to return. Loyalty programs are structured marketing strategies. It is designed to encourage customers to shop at or use the services of businesses again and again.

To know more visit at: https://www.business2community.com/loyalty-marketing/do-loyalty-programs-really-create-loyalty-02049183

The marketing mix model has four key elements- product, place, price and promotion, which constitutes the four Ps. The four Ps need to work together. The only way a marketing plan can succeed if the four Ps are aligned and are worked in unison. Their role is to implement the strategic direction the top management has chosen.  However if one of the four Ps is not in sync with the others, then the entire plan becomes compromised.  All four Ps must be integrated and directed in the same direction; otherwise a company’s competitive model wouldn’t succeed. The four Ps shouldn’t be applied in a static way either. There will be times when one changes. The four Ps can be readjusted and need to be readjusted when one of its Ps’ changes.

To know more visit at: https://www.mindtools.com/pages/article/newSTR_94.htm