Neal Schaffer Blog

• How to Do an SEO Competitor Analysis (Complete Beginner’s Guide)

  

  SEO doesn’t have to feel like throwing darts in the dark. Yet that’s exactly what most small business owners do—guessing at keywords, creating content without a strategy, and wondering why their competitors consistently outrank them. Here’s the truth: Your competitors are already showing you the roadmap to SEO success. You just need to know how […]

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• The Complete Guide to Using Twitter Spaces

  

  Twitter Spaces, now rebranded as X Spaces, lets you host and join live audio conversations directly within the platform. Think of it as interactive digital radio where hosts control who speaks, listeners can request to join the conversation, and everything happens in real time. Spaces creates an opportunity for authentic engagement that polished podcasts and […]

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• The 15 Best Social Media & Digital Marketing Conferences to Attend in 2026

  

  You’ve got a marketing budget to spend. You’ve got skills to sharpen. And you’ve got a network that could use some fresh faces. Marketing conferences can deliver on all three, if you pick the right ones. Here’s the problem: there are hundreds of marketing events out there, and most aren’t worth your time. I’ve been […]

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• Content Planning: The Complete Guide to 15 Essential Elements for Success

  

  Successful content marketing requires a lot more than just creating content and posting it. While doing this might seem fun and creative, you’ll miss out on a lot of opportunities to get the best results. In fact, you might even fail to achieve a good enough ROI to justify the expense. Fortunately, it’s easy to […]

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• What is Content Writing? The Complete Guide to Writing Better Content

  

  I’ve talked a lot lately about the importance of content marketing. After all, besides straight-up advertising, this is one of the most effective ways to build leads and increase sales. However, an important part of content marketing is the creation of the content you plan to post. Whether that’s a short TikTok video, an extensive […]

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