Buffer Blog

• Why and How We Close Buffer For The Last Week Of The Year

  Every year since 2016 we've closed Buffer for a week at the end of the year. It’s like a reset, except across the whole company.

• Instagram Stories: The Complete Guide to Using Stories to Boost Engagement + Reach

  The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram.

• The Most Popular Emojis Used in Social Posts in 2025

  According to our analysis of millions of social posts, these are the most widely-used emojis on all major platforms in 2025.

• Social Media Automation: 10 Tasks You Can Automate (+ Tools to Help)

  This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list.

• Our Team Built 17 Improvements to Buffer This Week, Here’s The Recap

  Great experiences rarely come from one big moment. They’re built through hundreds of small details that add up over time.

  That idea guided how we spent some time this year focusing on customer experience at Buffer.

  Customer Experience Week was our first dedicated, cross-functional sprint centered entirely on