Jon Loomer

• Meta Agrees to Less Personalized Advertising Option in the EU

  

  This can’t be good… While the battle between Meta and EU regulators may finally be over, it’s at a cost. If this sounds familiar, you’d be forgiven. The same thing supposedly happened about a year ago. I’m confused, too. The Agreement Meta will give users in the EU three options: 1. Use Facebook and Instagram... Read more »

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• Meta Turned Off My Ad

  

  Did Meta turn off your ad? If you suspect that an ad was turned off without you doing anything, you’re not going crazy. There’s an explanation. Not Delivering I recently noticed that an ad was showing “Not Delivering” in the Delivery column and it was turned off. This was weird because all other ads I... Read more »

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• The Five Meta Ads Features I Use Most

  

  The five Meta ads features I use most to analyze performance, fix problems, and make smarter advertising decisions.

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• Quick Views Update

  

  When did Meta update Quick Views? I may be way late to the party on this, or maybe it’s brand new. Meta rolled out Quick Views about a year and a half ago. At the time, it was a way to make saved searches and filters more accessible. But now you can include several other... Read more »

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• Website Highlights Creative Enhancement

  

  What are Website Highlights? Some advertisers are spotting this new feature, but there aren’t a lot of details about what exactly it is. Let’s take a closer look… Creative Setup When you create a new ad, you may see this new feature during creative setup. Here’s how Meta describes it: We’ll pair images with headlines... Read more »

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